Privacy policy

Last updated: November 21, 2025

Benoit Serveau operates this shop and this website, including all information, content, functionalities, tools, products and related services in order to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). Benoit Serveau is a store powered by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand the terms regarding the collection, use and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information”, we refer to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it no longer identifies you or can reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, telephone number and email address.

  • Financial information including credit card, debit card and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.

  • Your communications with us including information you include in your communications with us, for example when you submit a customer service inquiry.

  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information including information about your interaction with the Services, such as how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information to us;

  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;

  • From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • To provide, customize and improve the Services. We use your personal information to provide the Services to you, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and the items that interest you, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipments, facilitate returns and exchanges where applicable, allow you to post reviews, and create a personalized shopping experience by, for example, recommending products related to your purchases. This may include using your personal information to tailor and improve the Services to be more relevant to you.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or postal mail, and to show you online advertising about products or services on the Services or on other websites, including based on items you previously purchased or added to your cart and your other activities on the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or respond to fraudulent, illegal, harmful or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password or any other access credentials with anyone.

  • To communicate with you. We use your personal information to provide customer service, respond to your inquiries, provide you with effective services and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or governmental authorities, to investigate or participate in discovery, potential or ongoing litigation, or other legal proceedings, and to enforce our terms or policies or investigate potential violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers and other third parties who provide services on our behalf (for example IT management, payment processing, data analytics, customer service, cloud storage, processing and shipping).

  • With business and marketing partners to provide you with marketing services and deliver advertisements. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity with different merchants and websites. You may exercise your rights to object to such uses here.

  • When you instruct us, make a request or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.

  • With our affiliates or more generally within our group of companies.

  • In connection with a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation (including responding to subpoenas, search warrants or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. The information you submit through the Services will be transmitted and shared with Shopify and with third parties who may be located in countries other than the one in which you reside, in order to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that integrate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you have, you can consult Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here (Shopify Privacy Portal link).

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and any other applicable terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction on their use by us or by a third party. The inclusion of such links does not, in itself, imply any endorsement of the content of those platforms or of their owners or operators, unless otherwise indicated on the Services.

Children’s data

The Services are not intended for use by children and we do not knowingly collect any personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal information about individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure during its transmission. We encourage you not to use unsecured channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to keep this information to manage your account, provide the Services, comply with our legal obligations, resolve disputes or enforce any applicable contract or policy.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may deny your request to the extent permitted by law.

  • Right of access / right to information. You may have the right to request access to the personal information we hold about you.

  • Right to erasure. You may have the right to request the deletion of the personal information we hold about you.

  • Right to rectification. You may have the right to request the correction of inaccurate personal information we hold about you.

  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.

  • Managing communication preferences. We may send you promotional emails. You can opt out of receiving them at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

You can exercise these rights in the sections provided for this purpose on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit: https://privacy.shopify.com/fr.

We will not penalize you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent required or permitted by applicable law. In accordance with applicable law, you may appoint an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time period required by applicable law.

Complaints

If you wish to lodge a complaint about our handling of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us at the contact details below, or by filing a complaint with the competent data protection authority in your region.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or where applicable any equivalent contract issued by the competent authority in the United Kingdom, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, in particular to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you may have, please call us at [phone number], email us at benoit.serveau@gmail.com, or contact us at:
Grand Cul de Sac, Saint Barth, 97133, BL.